product vision

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Podcast #

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• Marty Cagan recommends defining the product vision in terms of the future you’re trying to create.
• Strategy then breaks the vision into chunks that Marty describes as “a series of product-market fits.”
• His approach to strategy is unique in that it focuses on the different markets the product will serve over time.

Marty says product manager should address these four risks before developing solutions: #

1. Value: Are people going to use this?
2. Usability: Can they figure out how to use it?
3. Feasibility: Can we build it? Do-ability
4. Business: Do we have the ability to get this to market?

You’ll learn a lot about strategy, roadmapping, and prioritization from this episode.

Here are the highlights of the this Podcast:

• Marty’s approach to crafting a product vision (5:05)
• How Marty develops product strategy (7:00)
• Modern best practices for product roadmapping (9:25)
• Marty’s recommendation for prioritization and deciding what products and features to build (15:20)
• How product managers should develop solution ideas (18:10)