Open Graph
Protocol #
tags :
The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
Why Open Graph? #
ref Are you wondering how to make your content more clickable, shareable, and noticeable on social media?
- Open Graph meta tags are the solution.
- Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.
Why they are important? #
People are arguably more likely to see and click shared content with optimized OG tags, which means more social media traffic to your website.
There are three reasons for this:
- They make content more eye-catching in social media feeds.
- They tell people what the content is about at a glance.
- They help Facebook understand what the content is about, which can help increase your brand visibility through search.
Basic Metadata #
og:title - The title of your object as it should appear within the graph, e.g., “The Rock”. og:type - The type of your object, e.g., “video.movie”. Depending on the type you specify, other properties may also be required. og:image - An image URL which should represent your object within the graph. og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “https://www.imdb.com/title/tt0117500/”.