Inspired: Create Tech Products Customers, JAK
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How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.
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Publication date : November 20, 2017
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Why I chose to read this book? #
- This book as mentioned by Jeff Patton in User Story Mapping
- I came across the author through his blogs he wrote about Product Scorecard, Opportunity Backlog etc, and the author Marty Cagan is referenced to the Story mapping book.
- This book is very popular with very good ratings on amazon and Goodreads and is #1 best seller in Industrial Design category.