Information Architecture

tags :

UX #

URL

Information architecture (IA) is the discipline of making information findable and understandable. It includes

• searching,
• browsing,
• categorizing and
• presenting relevant and contextual information to help people understand their surroundings and find what they’re looking for online and in the real world.

IA is used in physical spaces like museums or department stores, as well as in websites and applications. For instance, in a natural history museum, you will find fossils from the Jurassic period exhibited together, just as your favorite packet of chips will always be in the snack aisle of your supermarket.

Information architecture operates from two perspectives: #

1. People perceive information, products and services as places made of language.
2. These places or information environments can be arranged for optimal findability and understandability.